Latest News for: Sports sponsorship

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Weightlifter Laurel Hubbard will become the first openly transgender athlete to compete at the Olympics ...

The Daily Mail 21 Jun 2021
'Sport is for all but it must be fair,' said Davies, who won a silver medal in the 400 metres medley at the 1980 Moscow Games ... other sporting bodies ... 'Women's sport has made such strides and we still don't have equality with airtime, coverage, sponsorship, awareness or prize money.
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Brothers set record for highline feat

News & Record 21 Jun 2021
SAN FRANCISCO — Two brothers from San Francisco say they have set a record for the longest highline ever walked in both Yosemite National Park and California, the San Francisco Chronicle reported ... The sport in the past decade has flourished into a culture of athletes, gear brands and sponsorships ... Eventually, they had their anchors ... .
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Brothers set record crossing large gap in park on a highline

The Post and Courier 21 Jun 2021
SAN FRANCISCO — Two brothers from San Francisco say they have set a record for the longest highline ever walked in both Yosemite National Park and California, the San Francisco Chronicle reported ... The sport in the past decade has flourished into a culture of athletes, gear brands and sponsorships ... Eventually, they had their anchors.
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SASCOC sign new sponsorship deal for Tokyo 2020 with Oakley

Inside The Games 20 Jun 2021
A new sponsorship deal has been reached by the South African Sports Confederation and Olympic Committee (SASCOC) with the iconic eyewear brand Oakley ... "Sponsorship and partnerships are the very lifeblood of sport," SASCOC President Barry Hendricks said ... by the sports fraternity.
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BCCI pledges ₹10 crore for Olympic athletes

Hindustan Times 20 Jun 2021
Indian Olympic Association officials said it made no formal request to BCCI but had been promised by the sports ministry that it would receive some help ... “We are fully welcoming of anyone who is willing to help Olympic sports.” ... It signed a sponsorship deal worth Rs.8 crore with MPL Sports Foundation on Wednesday.
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Nike’s shifts in Track and Field are top of mind as trials begin

Indian Express 20 Jun 2021
How is Nike rethinking its financial support of track and field in the United States, a sport that has been sustained by its largesse for decades? ... canceled or reduced sponsorship agreements, executive shuffling and its internal responses to scandals in the sport ... Athletes aren’t getting the same sponsorship deals ... Top Sports News Now ... More Sports.
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Post-Covid work patterns must not be imposed by bosses with an eye on cost

The Observer 20 Jun 2021
A bit of biodiversity in the TV jungle is a good thing.What future for old-economy sport sponsors? ... Sponsorship always has risks – ask Nike about Lance Armstrong or Tiger Woods ... The presence of the latter suggests even a superstar of Ronaldo’s heft is highly unlikely to trigger a reassessment of sports sponsorship.
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San Francisco brothers set record for walking longest highline in Yosemite

Gulf News 20 Jun 2021
San Francisco. Two brothers from San Francisco say they have set a record for the longest highline ever walked in both Yosemite National Park and California, the San Francisco Chronicle reported ... The sport in the past decade has flourished into a culture of athletes, gear brands and sponsorships ... Eventually, they had their anchors ... .
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SF Brothers Set Record Crossing Large Gap in Park on a Highline

NBCBayArea 20 Jun 2021
Two brothers from San Francisco say they have set a record for the longest highline ever walked in both Yosemite National Park and California, the San Francisco Chronicle reported ... Local. San Jose 2 hours ago ... Heat Wave 13 hours ago ... The sport in the past decade has flourished into a culture of athletes, gear brands and sponsorships ... .
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Nascar's first female Arab-American driver Toni Breidinger on overcoming obstacles: 'I have been treated differently'

The National 20 Jun 2021
Toni Breidinger may be climbing the ranks of one of the most hyper-masculine sports in the world, but she’s still a self-proclaimed “girly girl” ... Nonetheless, she acknowledges that getting sponsorship and funding, notoriously difficult in any competitive sport, may be more challenging because she is a woman.
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Two brothers set record for longest highline ever walked in Yosemite National Park

The Los Angeles Times 20 Jun 2021
Two brothers from San Francisco say they have set a record for the longest highline ever walked in both Yosemite National Park and California ... “Every time we’d go out there, we’d think about that line,” Moises Monterrubio, 26, told the Chronicle ... The sport in the past decade has flourished into a culture of athletes, gear brands and sponsorships ... L.A.
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Tour de France to Hold Women’s Cycling Race in July 2022

Voa News 19 Jun 2021
I’m hopeful that the race will help us grow our sport even more by providing us with a media platform to take the excitement of women’s cycling to new audiences.” ... Online fitness platform Zwift has signed on in a four-year sponsorship. Tour de France owner Amaury Sport Organization ...
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Tour de France to Hold Women's Cycling Race in July 2022

Beijing News 19 Jun 2021
I'm hopeful that the race will help us grow our sport even more by providing us with a media platform to take the excitement of women's cycling to new audiences." ... Online fitness platform Zwift has signed on in a four-year sponsorship. Tour de France owner Amaury Sport Organization ...
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Yuka's major sponsor commends her for being the pride of the country

The Manila Times 19 Jun 2021
International Container Terminal Services Inc ... Saso won the major in a playoff against Nasa Hataoka of Japan ... "International Container Terminal Services Inc ... ICTSI is also the country's leading corporate benefactor in the sport of golf with its sponsorship of Filipino golfers such as Tokyo Olympics bound Yuka Saso, Bianca Pagdanganan and many others ... .
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IOA confirms JSW Group as sponsor for Tokyo Games

Yahoo Daily News 18 Jun 2021
This comes a day after IOA entered a sponsorship agreement with MPL Sports Foundation as the 'Principal Sponsor' covering the Tokyo Olympic Games, 2022 Asian Games, and Commonwealth Games ... "Parth Jindal, CEO of JSW has confirmed to us for the sponsorship of Rs 1.00 Crore (Rs One Crore) to IOA," it added.

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