- published: 12 Nov 2012
- views: 6193
(www.abndigital.com) From broadcasting rights to the ins and outs of corporate sponsorship, Jeremy and his expert guests take a closer look at the Business of Sport. Joining Jeremy at the desk is: David Sidenberg, Head of Strategy & Rights Commercialisation at BMI; John McIntosh, Executive Partner & Head of Advisory for KPMG; Julian Bryant, GM at Megapro; Michael Goldman, Senior Lecturer at GIBS.
RTR is a consultancy firm specialising in sports marketing: we provide personalised services to companies wishing to use sport as a communication tool in order to reach their reference market in a targeted way. By analysing our client's objectives, we select the most appropriate sport, the most suitable athlete or team for communicating effectively with the target market. Sports marketing is one of the few communication tools capable of offering a company truly global opportunities, for the following reasons: -it overcomes the traditional barriers of language and culture -it is an ideal platform for focused and measurable strategic marketing activities -it targets a worldwide audience -it helps to improve the corporate image -it encourages and consolidates relationships with clients In s...
TV ratings are falling as we move to viewing content online, how do you value the return on sports sponsorship deals? GumGum's Jeff Katz tells CNBC how. --- Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page https://www.facebook.com/cnbcinternational Follow us on Instagram https://www.instagram.com/cnbcinternational/ Follow us on Twitter https://twitter.com/cnbci
Is there anything you can't sponsor in football nowadays? After Tim Cahill's sponsored goal celebration for Australia the other day, we take a look at some of the most ridiculous sponsorship deals in football history! LOVE FOOTBALL? HIT THE SUBSCRIBE BUTTON FOR THE LATEST TRANSFER RUMOURS AND FAN OPINION - LATEST FOOTBALL NEWS AND GOSSIP: http://www.hitc.com/en-gb/sport/football/ - FOLLOW US ON FACEBOOK: https://www.facebook.com/HITCsport - FOLLOW US ON TWITTER: https://twitter.com/HITCsport - SUBSCRIBE TO FOOTYFEED FOR ALL THE LATEST NEWS AND TRANSFER GOSSIP: https://www.youtube.com/channel/UCsIwxKQajD9zPQA4SufVXgg
Panel: Content matters – The next chapter for sponsorship marketing • Mike Kerr, CEO, Asian Tour • Ryan Sandilands, CEO Asia Pacific, Women’s Tennis Association • Jamie Reigle, Managing Director Asia Pacific, Manchester United • Scott Levy, SVP & Managing Director, NBA Asia & India, NBA Asia Moderated by Nicholas Wodtke, VP Media Solutions Centre, Southeast Asia & Oceania, Samsung Electronics. Sports Matters 2014 September 17-18, Marina Bay Sands, Singapore http://www.sportsmatters.asia http://twitter.com/matterssports
Learn how to attract new sponsors for your sporting club or association
Deloitte carefully selects sponsorships that share our core values of leadership, integrity, commitment to teaming, strength through diversity, and a global perspective. https://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-sports-sponsorships.html
SportsConnect Panel Event The Business of Sport: Sponsorship & Advertising featuring - Andy Routley, DB Breweries Limited Alan Gourdie, Eden Park Trust Phil Holden, New Zealand Rugby League Dallas Gurney, NZME Dr Geoff Dickson, AUT University Video proudly produced by global cloud video production service: 90 Seconds – http://90seconds.tv
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(www.abndigital.com) Sport plays an intrinsic part in SA's culture. So in this sports-mad country big brands take opportunities to leverage off mega sporting events, building relationships with consumers along the way. Coming up on Media & Money - we talk to ABSA, MTN and SA Breweries about how they capatilise on sports sponsorship. Here to tell us how they go about achieving this is; Chief Marketing & Communications Officer at ABSA, Happy Ntshingila, Head of strategic Consulting, Broadcast and Rights structuring at BMI Sport info, David Sidenberg and CEO of EXP Agency, Sandile Ndzekeli. But before we start our discussion, let's take a look at ABSA's latest announcement.
3 things you need to know about sports sponsorships
In 2012 Lance Armstrong was stripped of his seven Tour De France wins after being found to have used illegal substances. The cancer survivor soon found himself stripped of his sponsors as well, with Nike, Trek, RadioShack, Oakley and A-B InBev all parting ways with the athlete. Sports sponsorship can be a multi-billion dollar gamble, with brands acutely susceptible to the public's perceptions of their spokespeople. Emirates 24/7 on Dubai One spoke with the regional director of IMG - Greg Sproule - to discuss the opportunities and challenges of sports sponsorship. Tune in to Emirates 24/7 on Dubai One TV! Every Saturday evening, LIVE at 8:00 pm. Discover more on our Facebook page: http://www.facebook.com/pages/Emirates-247-on-Dubai-One/161237730584488
Paraic O'Brien finds out just what happens if you breach the incredibly strict rules in place to protect the companies who are paying £1.4bn between them to sponsor the games - and what exactly that money buys them.
This video is about My Movie 3
Most elite athletes won’t be going anywhere near it in the lead up to the Rio Olympics, so why do junk food giants like McDonalds, Coca-Cola and Cadbury take up such a massive chuck of our sports advertising? Facebook: https://www.facebook.com/SBS2Australia Twitter: https://twitter.com/thefeedsbs Insta: https://instagram.com/sbs2australia Tumblr: http://thefeedsbs.tumblr.com/
At Baylor, outstanding students are selected to be trained in the fundamentals of selling and serving customers, knowing that sales result from developing relationships based on listening, trust, mutual respect, and an abiding concern for the ultimate well-being of clients and customers. Following extensive experience gained from professional internships and client-based sales projects, new employees from the program will hit their new jobs running, prepared specifically to produce at the point of sale.
In this video, we ask you to not focus on the money but to focus on the game instead. As clubs, leagues or governing bodies you have a responsibility to grow your sport. Yes, you will have commercial targets in terms of revenue from media, tickets, merchandise and sponsorship, but all of these depend on the growth and popularity of both your property and the sport as a whole. Sponsorships should, therefore, be pitched at not only giving access to your audience but also allowing sponsors to contribute to the sport that they are investing in.
As Founder and CEO of Just Marketing International (JMI), the motor sports marketing agency that services every discipline of the sport, particularly F1 and NASCAR, Zak Brown is one of the most influential figures in this hugely capital-intensive industry. In the TRE studio with Peter Windsor, Zak talks about how he got started in the business, the position of the USA in F1's economy and the future of F1, both politically and commercially Get The Official 2013 Formula 1 Season Review now: http://goo.gl/tHrGW1 Follow on Twitter: http://goo.gl/TsvaMs Like on Facebook: http://goo.gl/sBqGfi +1 on Google+: http://goo.gl/COUHCp Subscribe to F1 Racing Magazine - http://www.themagazineshop.com/FONE/TUBE13 http://www.f1racing.co.uk/global-fan-community All pictures copyright LAT Photographic...
John Green is a best-selling author and a FIFA-loving YouTube star. AFC Wimbledon is a football club in London that plays in the fourth tier of the English football league system. The story of how one used his unorthodox fame to finance a club thousands of miles away is an inspiring tale of cultural exchange, triumphant populism, and the weird power of the internet. WATCH NEXT: Ride Along: The Gonzo Twins are NCAA Athletes and Instagram Stars: http://bit.ly/1VSrTck Subscribe to VICE Sports here: http://bit.ly/Subscribe-to-VICE-Sports Check out VICE Sports for more: http://www.vicesports.com Follow VICE Sports here: Facebook: https://facebook.com/VICESports Twitter: https://twitter.com/VICESports Instagram: http://instagram.com/vicesports More videos from the VICE network: https://www.f...