- published: 12 Nov 2012
- views: 5905
(www.abndigital.com) From broadcasting rights to the ins and outs of corporate sponsorship, Jeremy and his expert guests take a closer look at the Business of Sport. Joining Jeremy at the desk is: David Sidenberg, Head of Strategy & Rights Commercialisation at BMI; John McIntosh, Executive Partner & Head of Advisory for KPMG; Julian Bryant, GM at Megapro; Michael Goldman, Senior Lecturer at GIBS.
RTR is a consultancy firm specialising in sports marketing: we provide personalised services to companies wishing to use sport as a communication tool in order to reach their reference market in a targeted way. By analysing our client's objectives, we select the most appropriate sport, the most suitable athlete or team for communicating effectively with the target market. Sports marketing is one of the few communication tools capable of offering a company truly global opportunities, for the following reasons: -it overcomes the traditional barriers of language and culture -it is an ideal platform for focused and measurable strategic marketing activities -it targets a worldwide audience -it helps to improve the corporate image -it encourages and consolidates relationships with clients In s...
SportsConnect Panel Event The Business of Sport: Sponsorship & Advertising featuring - Andy Routley, DB Breweries Limited Alan Gourdie, Eden Park Trust Phil Holden, New Zealand Rugby League Dallas Gurney, NZME Dr Geoff Dickson, AUT University Video proudly produced by global cloud video production service: 90 Seconds – http://90seconds.tv
Learn how to attract new sponsors for your sporting club or association
Panel: Content matters – The next chapter for sponsorship marketing • Mike Kerr, CEO, Asian Tour • Ryan Sandilands, CEO Asia Pacific, Women’s Tennis Association • Jamie Reigle, Managing Director Asia Pacific, Manchester United • Scott Levy, SVP & Managing Director, NBA Asia & India, NBA Asia Moderated by Nicholas Wodtke, VP Media Solutions Centre, Southeast Asia & Oceania, Samsung Electronics. Sports Matters 2014 September 17-18, Marina Bay Sands, Singapore http://www.sportsmatters.asia http://twitter.com/matterssports
TV ratings are falling as we move to viewing content online, how do you value the return on sports sponsorship deals? GumGum's Jeff Katz tells CNBC how. --- Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page https://www.facebook.com/cnbcinternational Follow us on Instagram https://www.instagram.com/cnbcinternational/ Follow us on Twitter https://twitter.com/cnbci
Most elite athletes won’t be going anywhere near it in the lead up to the Rio Olympics, so why do junk food giants like McDonalds, Coca-Cola and Cadbury take up such a massive chuck of our sports advertising? Facebook: https://www.facebook.com/SBS2Australia Twitter: https://twitter.com/thefeedsbs Insta: https://instagram.com/sbs2australia Tumblr: http://thefeedsbs.tumblr.com/
Is there anything you can't sponsor in football nowadays? After Tim Cahill's sponsored goal celebration for Australia the other day, we take a look at some of the most ridiculous sponsorship deals in football history! LOVE FOOTBALL? HIT THE SUBSCRIBE BUTTON FOR THE LATEST TRANSFER RUMOURS AND FAN OPINION - LATEST FOOTBALL NEWS AND GOSSIP: http://www.hitc.com/en-gb/sport/football/ - FOLLOW US ON FACEBOOK: https://www.facebook.com/HITCsport - FOLLOW US ON TWITTER: https://twitter.com/HITCsport - SUBSCRIBE TO FOOTYFEED FOR ALL THE LATEST NEWS AND TRANSFER GOSSIP: https://www.youtube.com/channel/UCsIwxKQajD9zPQA4SufVXgg
In 2012 Lance Armstrong was stripped of his seven Tour De France wins after being found to have used illegal substances. The cancer survivor soon found himself stripped of his sponsors as well, with Nike, Trek, RadioShack, Oakley and A-B InBev all parting ways with the athlete. Sports sponsorship can be a multi-billion dollar gamble, with brands acutely susceptible to the public's perceptions of their spokespeople. Emirates 24/7 on Dubai One spoke with the regional director of IMG - Greg Sproule - to discuss the opportunities and challenges of sports sponsorship. Tune in to Emirates 24/7 on Dubai One TV! Every Saturday evening, LIVE at 8:00 pm. Discover more on our Facebook page: http://www.facebook.com/pages/Emirates-247-on-Dubai-One/161237730584488
John Green is a best-selling author and a FIFA-loving YouTube star. AFC Wimbledon is a football club in London that plays in the fourth tier of the English football league system. The story of how one used his unorthodox fame to finance a club thousands of miles away is an inspiring tale of cultural exchange, triumphant populism, and the weird power of the internet. WATCH NEXT: Ride Along: The Gonzo Twins are NCAA Athletes and Instagram Stars: http://bit.ly/1VSrTck Subscribe to VICE Sports here: http://bit.ly/Subscribe-to-VICE-Sports Check out VICE Sports for more: http://www.vicesports.com Follow VICE Sports here: Facebook: https://facebook.com/VICESports Twitter: https://twitter.com/VICESports Instagram: http://instagram.com/vicesports More videos from the VICE network: https://www.f...
From Jaegermeister logos to promoting summer blockbusters, football shirt sponsorships have had a love-hate relationship with the beautiful game. We briefly chart the history of shirt sponsors and pick out some of the oddities along the way. Onefootball is the world's most comprehensive football app and is available free on iOS, Android and Windows Phone, as well as the web here: http://bit.ly/1NPekkH. ► Like us on Facebook: http://bit.ly/1YpT8ud ► Follow us on Twitter: http://bit.ly/1tv6TNd ► Follow us on Instagram: http://bit.ly/1U7uYQh ► Listen to the Onefootball podcast: http://bit.ly/2617W55 ► And, of course, download our app here: http://bit.ly/1NPekkH
Mini lectures to help you practise your academic listening and note-taking skills.
Sponsorship for athletes of all levels is out there....in abundance! It's all about engaging with sponsors in the right way and it's about giving back to sponsors....not just taking! Learn how you, as an athlete of any level and in any sport can engage valuable sponsorship. For the full 15 minute video, and more videos, blogs, forums and podcasts about sponsorship go to our website and sign up for the athletes hub www.thesponsorshipconsultants.com.au
In the latest instalment of our video series exploring the latest technology, Marketing Week talks to Ophir Tanz, CEO of GumGum, to look at how brands are using artificial intelligence to calculate the return on investment on their sports sponsorship.
http://sportsnetworker.com/sports-sponsorship Trevor Turnbull (COO - SportsNetworker) interviews Kris Mathis (Founder - Sponsorpitch.com) regarding the changing landscape of Sports Sponsorship and how Sponsorpitch is looking to fill a need in the market. In today's digital world, SponsorPitch is connecting individuals, properties, brands and sponsors by providing real time data on Sponsorship deals around the world. Check out SponsorPitch and sign up today! http://sponsorpitch.com
As Founder and CEO of Just Marketing International (JMI), the motor sports marketing agency that services every discipline of the sport, particularly F1 and NASCAR, Zak Brown is one of the most influential figures in this hugely capital-intensive industry. In the TRE studio with Peter Windsor, Zak talks about how he got started in the business, the position of the USA in F1's economy and the future of F1, both politically and commercially Get The Official 2013 Formula 1 Season Review now: http://goo.gl/tHrGW1 Follow on Twitter: http://goo.gl/TsvaMs Like on Facebook: http://goo.gl/sBqGfi +1 on Google+: http://goo.gl/COUHCp Subscribe to F1 Racing Magazine - http://www.themagazineshop.com/FONE/TUBE13 http://www.f1racing.co.uk/global-fan-community All pictures copyright LAT Photographic...
What happened to sprinter Ben Johnson, one the world’s most infamous athletic dopers? It may have taken thirty years, but he’s back in the public eye fronting a campaign for sports brand Skins. In 1988, Johnson’s revelations were a scandal. But now in a connected world, more and more sports stars are being caught – and hauled up on – their misdemeanours. It’s a paradox: the amount spent on spent on sports sponsorship continues to rise, just so do the risks of betting big on an athlete who is capable of slipping up. In this new film, The Drum explores the evolution of sports sponsorship with interviews from the likes of footballer and sports lawyer Eniola Aluko and Skins’ chairman Jaimie Fuller, as well as Johnson himself. The documentary also explores the changing nature of a sports i...
Free Online Course, every 5 weeks from July 4th, 2016. Prize for the best activation plan: Scholarship to study the Postgraduate Diploma in Football Business at the Johan Cruyff Insitute. It will be given in January 2017 More info: http://johancruyffinstitute.com/mooc/sport-sponsorship.html
In this video, we ask you to not focus on the money but to focus on the game instead. As clubs, leagues or governing bodies you have a responsibility to grow your sport. Yes, you will have commercial targets in terms of revenue from media, tickets, merchandise and sponsorship, but all of these depend on the growth and popularity of both your property and the sport as a whole. Sponsorships should, therefore, be pitched at not only giving access to your audience but also allowing sponsors to contribute to the sport that they are investing in.
At Baylor, outstanding students are selected to be trained in the fundamentals of selling and serving customers, knowing that sales result from developing relationships based on listening, trust, mutual respect, and an abiding concern for the ultimate well-being of clients and customers. Following extensive experience gained from professional internships and client-based sales projects, new employees from the program will hit their new jobs running, prepared specifically to produce at the point of sale.